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IT Pipeline and Lead Generation Experts
Case Studies
We build relationships by being client-centred; delivering the right type of technology lead generation combined with the right solutions and service. We focus on understanding campaign objectives, the features and benefits of products and delivering on ROI. We’ve completed assignments for a host of vendors, distributors, resellers, consultants and service providers and have cultivated extensive and unparalleled knowledge and experience in the IT sector.
These IT industry client success stories shine a light on the expertise and ROI we provide to our clients with each and every campaign.
MULTI-TOUCH MARKETING
Linking Partners to Leads for VMware Sales Success
VMware required an all-encompassing fully managed, end-to-end, multi-touch programme which would improve partner lead generation, measurement, follow up and analysis .
PROSPECTING AND PROFILING
Precise Profiling Presents Perfect Partnerships for Arrow
Identifying the right target audience in order to attract suitable partners to a client's new partner programme.
EVENT PROMOTION
Successfully Automating Event Management for Arrow ECS
Reduce the pain of labour intensive event management and organisation whilst solving data management challenges.
MULTI-TOUCH MARKETING
Clever Marketing Drives Growth
Creating industry awareness around vendor partnerships and generating a pull from the market place for products and to develop
net-new market opportunities to increase brand stretch.
SURVEYS AND MARKET RESEARCH
TechKnow.Online - Looking for Answers
Providing an understanding of the marketplace, subscribers and readership to establish your position within the industry.
PROSPECTABASE DATA
Data-driven Marketing Drives Brand Awareness
Accurate, intelligent and reliable UK IT contact data gives sales teams warm clicks & opportunities to allow them to generate sales.
LEAD GENERATION
Improving Brand Awareness for Advantage Cloud Solutions
Advantage Cloud Solutions was looking for a demand generation agency to raise brand awareness and promote their business into their end user target market.
LEAD GENERATION
Cristie Data Pandemic Busting Marketing Activity
Cristie Data needed to replace lead generation traditionally supplied through its event marketing with telemarketing whilst live events were unable to be held during the pandemic.
LEAD GENERATION
Optimising Data For ALE Sales ROI
To build qualified pipeline ALE chose CPB for its widely recognised expertise in identifying and nurturing technology-based sales opportunities.
LEAD GENERATION
Bringing New Energy to Lead Generation for Exertis
Exertis needed a specialist IT marketing agency to bring new energy to demand creation activity and deliver a sales development focused campaign.
LEAD GENERATION
ITB Healthy Pipeline for Sales Growth
ITB required accurate, intelligent data alongside traditional telemarketing activity to enhance the reach and effectiveness of its campaigns.
LEAD GENERATION
Creating a Sales Buzz For Arrow ECS
Arrow ECS engaged CPB to deliver not only expert telemarketing but also to use its digital marketing platform www.techknow.online to create additional buzz.
Testimonials
Negin Karimi
Cloud & Security Marketing Manager, Exertis
CPB UK is the most proactive, transparent and efficient telemarketing company I’ve ever worked with by far. They are always going the extra mile to ensure that the campaign is a success and I’ve recommended them to many of my contacts in the industry with the confidence that they will be attentive and proactive when handling the accounts. I’m really pleased with the results from the Microsoft campaign and am looking forward to working on more projects in the future."
Deborah Pilling,
Marketing Manager
Tech Data
CPB provides an excellent level of customer service, deliver to the expectations they set up front, and have generated some interesting engagements for my team with promising pipeline opportunities.
Jonathan Brown
Business Development Director
Advantage Cloud Solutions
"Working with CPB is a
joy. Their understanding of
Managed Services businesses, Vendors and the Channel is
exceptional; they really do understand the IT sector. And personally, the best thing about
delivering a campaign with CPB is their people: the professionalism,
friendliness, and smart-thinking of the team has meant that not only have leads been of a high quality,
but that it is genuinely enjoyable to work together! They truly deliver the Advantage Cloud Solutions unique pioneering
attitude.”
IT pipeline and lead generation experts.