Tel: 01295 263410
IT Pipeline and Lead Generation Experts
Event promotion
Events provide a beneficial environment for establishing business relationships and to promote products and services.
CPB uses its sales growth and pipeline generation capabilities to help drive event attendance. Events are an investment; you need to ensure your participation is marketed effectively.
CPB knows how to position and promote IT events to an engaged end-user audience. With exclusive access to ProspectaBase, each campaign is complemented with use of intelligence rich target data.
Using a multi-touch marketing approach CPB raises awareness and drives attendance supporting your efforts with positive prospect engagement.
If you’ve been involved in running events, you will be well aware they don’t sell themselves, and to get bums on seats at your next event - whether face to face or online - you need a comprehensive event marketing strategy that will positively promote your event to your target audience.
We take your event to market
IDENTIFY TARGET MARKET
PROMOTE TO TARGET MARKET
AUDIENCE ACQUISITION
NURTURE REGISTRATIONS
EVENT SUPPORT
ATTENDANCE VERIFICATION
POST-EVENT EVALUATION
ONGOING NURTURE
6 steps to event success
Step 1:
TARGET YOUR AUDIENCE
Your target audience is approached by our expert telemarketing agents. eMarketing & digital assets are also broadcast.
Step 2:
TELEMARKETING ACTIVITY
Contacts are qualified and registered via the telephone.
Contact details are entered into registration landing page.
Step 3:
THANK YOU!
A “thank you for registering” email is automatically sent to each contact’s email address.
Step 4:
SHOUT ABOUT IT!
Weekly communications are sent to each registered contact, keeping them updated on the event agenda, guest speakers, logistics, etc.
Step 5:
FORGET ME NOT!
Registration courtesy calls are made as a reminder of the event. Reminder email alerts are also dispatched.
Step 6:
EVENT DAY!
On the day and post-event activity commences; to include lead generation reports, event feedback and surveys.
IT pipeline and lead generation experts.