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IT Pipeline and Lead Generation Experts
Email Marketing
Email marketing remains one of the most effective routes for marketing your brand into your target market segment.
CPB UK’s email marketing service delivers your content into a carefully selected target audience, with granular engagement monitoring, reporting and analytics.
In partnership with ProspectaBase, each email marketing programme is complemented with intelligence rich and accurate data intelligence for your target verticals, size of organisation and ideal buying personas.
CPB UK facilitates email projects of any scale, from smaller bespoke activities right through to mass emailing programmes.
Our Services
1
UNPARALLELED IT DATA INTELLIGENCE
Exclusive access to the UK’s leading IT industry database, ProspectaBase.
Granular segmentation to define your emailable target audience.
Connecting you to 120,000+ IT budget holders & 145,000+ IT budget influencers.
2
MARKETING AUTOMATION
CPB UK’s marketing automation platform delivers your content directly to your target market audience.
Analyse engagement trends, patterns and adapt your personalised email outreach for maximum impact.
Granular identification of engagement and interactive contacts.
3
REPORTING & ANALYSIS
Each email marketing campaign is complemented with comprehensive post-activity reporting.
Understand your target audience’s engagement trends.
Receive all interactive contacts for priority follow up, either via your own sales team’s efforts or via CPB’s telemarketing services.
"Working with CPB UK is a joy. Their understanding of Managed Services businesses, vendors and the channel is exceptional; they really do understand the IT sector…”
IT pipeline and lead generation experts.