Case Studies
Customer satisfaction is at the heart of everything that we do. Since 1998, CPB UK has been delivering expert demand generation services to its customers and representing 400+ technology businesses.
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Our customers span the whole spectrum of the IT channel, from Global vendors, distributors, resellers and service providers. Our mission is clear with every business that we work on behalf of – to drive high quality results that create new pipeline streams and ROI. These client stories shine a light on why IT industry businesses choose to work with CPB UK to represent their brand.
ITB Healthy Pipeline for Sales Growth
ITB required accurate, intelligent data alongside traditional telemarketing activity to enhance the reach and effectiveness of its campaigns. Read more
01
Improving Brand Awareness for Advantage Cloud Solutions
Advantage Cloud Solutions was looking for a demand generation agency to raise brand awareness and promote their business into their end user target market. Read more
02
Bringing New Energy to Lead Generation for Exertis
Exertis needed a specialist IT marketing agency to bring new energy to demand creation activity and deliver a sales development focused campaign. Read more
03
Cristie Data Pandemic Busting Marketing Activity
Cristie Data needed to replace lead generation traditionally supplied through its event marketing with telemarketing whilst live events were unable to be held during the pandemic. Read more
04
05
Optimising Data For ALE Sales ROI
To build qualified pipeline ALE chose CPB for its widely recognised expertise in identifying and nurturing technology-based sales opportunities. Read more
06
Creating a Sales Buzz For Arrow ECS
Arrow ECS engaged CPB to deliver not only expert telemarketing but also to use its digital marketing platform www.techknow.online to create additional buzz. Read more
07
Linking Partners to Leads for VMware Sales Success
VMware required an all-encompassing fully managed, end-to-end, multi-touch programme which would improve partner lead generation, measurement, follow up and analysis. Read more
08
Clever Marketing Drives Growth
Creating industry awareness around vendor partnerships and generating a pull from the market place for products and to develop
net-new market opportunities to increase brand stretch. Read more
TechKnow.Online - Looking for Answers
09
Precise Profiling Presents Perfect Partnerships for Arrow
Identifying the right target audience in order to attract suitable partners to a client's new partner programme. Read more
10
Providing an understanding of the marketplace, subscribers and readership to establish your position within the industry. Read more
11
Successfully Automating Event Management for Arrow ECS
Reduce the pain of labour intensive event management and organisation whilst solving data management challenges. Read more
12
Data-driven Marketing Drives Brand Awareness
Accurate, intelligent and reliable UK IT contact data gives sales teams warm clicks & opportunities to allow them to generate sales. Read more
400+ UK&I Technology Businesses Trust
CPB UK To Represent Their Brand.
IT pipeline and lead generation experts.