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Polina Cook
Mar 214 min read
Mastering Event Management in 2024: Best Practices for Success
Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.
Helen Pritchett
Oct 19, 20232 min read
Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry
CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...
Helen Pritchett
Aug 11, 20233 min read
CPB - Inspiring Young Sales and Marketing Talent
CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...
Helen Pritchett
May 30, 20236 min read
The Building Blocks of Successful Demand Creation Best Practice
This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Polina Cook
Jan 17, 20233 min read
Get Ahead for 2023
Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...
Helen Pritchett
Nov 14, 20225 min read
Black Friday; pros, cons, and promos
To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...
Helen Pritchett
Aug 17, 20223 min read
Fact or Fantasy? Telemarketing myths
Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...
Helen Pritchett
Jun 14, 20225 min read
Aligning Sales and Marketing for Better Customer Experience and Pipeline Results
How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen Pritchett
Jan 26, 20225 min read
Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen Pritchett
Jan 14, 20225 min read
Warm Up Your Prospects This Winter
"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...
Helen Pritchett
May 25, 20214 min read
No Limits Demand Creation; a beginner’s guide
Creating unique demand creation strategies to help customers grow their businesses
Tracey Twynham
May 6, 20215 min read
Telemarketing – the lockdown era
Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
IT pipeline and lead generation experts.
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