In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Creating unique demand creation strategies to help customers grow their businesses

Outsource your marketing for better sales performance

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...