targeted marketing | CPB UK Ltd

Online Data Platforms: A Gift Or A Curse?

Polina Cook

Aug 144 min read

Online Data Platforms: A Gift Or A Curse?

In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Navigating the Evolution of Intent Data in Digital Marketing

Helen Pritchett

Feb 134 min read

Navigating the Evolution of Intent Data in Digital Marketing

In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...

The Building Blocks of Successful Demand Creation Best Practice

Helen Pritchett

May 30, 20236 min read

The Building Blocks of Successful Demand Creation Best Practice

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Helen Pritchett

Mar 17, 20235 min read

Events? It's all about bums on seats.

Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...

Goodbye Disjointed Customer Experiences, Hello Customer Journey Mapping

Helen Pritchett

Oct 24, 20223 min read

Goodbye Disjointed Customer Experiences, Hello Customer Journey Mapping

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

Helen Pritchett

May 31, 20223 min read

How Intent Is Your Data?

Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...

Helen Pritchett

Jan 14, 20225 min read

Warm Up Your Prospects This Winter

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

TechKnow.Online - What You Should Know, and Why

Polina Cook

Jul 15, 20213 min read

TechKnow.Online - What You Should Know, and Why

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

New creative partners to drive sales success

Polina Cook

Jul 1, 20212 min read

New creative partners to drive sales success

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

No Limits Demand Creation; a beginner’s guide

Helen Pritchett

May 25, 20214 min read

No Limits Demand Creation; a beginner’s guide

Creating unique demand creation strategies to help customers grow their businesses

Outsource your marketing for better sales performance

Helen Pritchett

May 14, 20213 min read

Outsource your marketing for better sales performance

Tracey Twynham

May 6, 20215 min read

Telemarketing – the lockdown era

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Helen Pritchett

Mar 24, 20213 min read

The Merits of Multi-Touch Marketing

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Data-driven marketing – are you on board?

Helen Pritchett

Feb 15, 20214 min read

Data-driven marketing – are you on board?

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

How B2B customer engagement shapes marketing campaigns

Helen Pritchett

Feb 8, 20214 min read

How B2B customer engagement shapes marketing campaigns

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

Account-based Marketing Fuels Growth in 2021

Helen Pritchett

Jan 18, 20213 min read

Account-based Marketing Fuels Growth in 2021

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

Helen Pritchett

Jan 11, 20214 min read

2021 – A Year of Hope

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...

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