Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities. 

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.