Helen PritchettAug 11, 20233 min readCPB - Inspiring Young Sales and Marketing TalentCPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...
Helen PritchettJun 14, 20225 min readAligning Sales and Marketing for Better Customer Experience and Pipeline Results How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen PritchettJan 26, 20225 min readGoodbye 2021, What’s New in 2022?2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen PritchettMay 25, 20214 min readNo Limits Demand Creation; a beginner’s guideCreating unique demand creation strategies to help customers grow their businesses
Helen PritchettMay 19, 20214 min readSummer marketing campaigns – don't lose valuable momentumThe summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen PritchettJan 11, 20214 min read2021 – A Year of HopeIt is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...