Polina Cook
Maximising Sales Potential: Harnessing the Power of the Nurture Funnel
The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.
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Helen Pritchett
Feb 134 min read
Navigating the Evolution of Intent Data in Digital Marketing
In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...
Helen Pritchett
Nov 14, 20233 min read
Causing People to Buy
Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...
Helen Pritchett
Oct 19, 20232 min read
Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry
CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...
Helen Pritchett
May 30, 20236 min read
The Building Blocks of Successful Demand Creation Best Practice
This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen Pritchett
Apr 19, 20235 min read
The Show Must Go On
This blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.
IT pipeline and lead generation experts.
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