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Maximising Sales Potential: Harnessing the Power of the Nurture Funnel
The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.
Polina Cook
Apr 9, 20244 min read


Causing People to Buy
Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...
Helen Pritchett
Nov 14, 20233 min read


The Building Blocks of Successful Demand Creation Best Practice
This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen Pritchett
May 30, 20236 min read


The Show Must Go On
This blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.
Helen Pritchett
Apr 19, 20235 min read

IT pipeline and lead generation experts.
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