Polina CookApr 94 min readMaximising Sales Potential: Harnessing the Power of the Nurture FunnelThe key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.
Helen PritchettNov 14, 20233 min readCausing People to BuyNurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...
Helen PritchettMay 30, 20236 min readThe Building Blocks of Successful Demand Creation Best PracticeThis year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen PritchettApr 19, 20235 min readThe Show Must Go OnThis blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.