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Helen Pritchett
Feb 134 min read
Navigating the Evolution of Intent Data in Digital Marketing
In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...
Helen Pritchett
Dec 13, 20234 min read
Reflecting on a Remarkable Year in IT Marketing Services
As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen Pritchett
May 30, 20236 min read
The Building Blocks of Successful Demand Creation Best Practice
This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen Pritchett
Mar 17, 20235 min read
Events? It's all about bums on seats.
Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...
Helen Pritchett
Nov 14, 20225 min read
Black Friday; pros, cons, and promos
To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...
Helen Pritchett
Jul 19, 20223 min read
Driving Sales Conversion Through Nurturing Strategies
The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...
Helen Pritchett
Jan 26, 20225 min read
Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen Pritchett
May 25, 20214 min read
No Limits Demand Creation; a beginner’s guide
Creating unique demand creation strategies to help customers grow their businesses
Helen Pritchett
May 19, 20214 min read
Summer marketing campaigns – don't lose valuable momentum
The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Tracey Twynham
May 6, 20215 min read
Telemarketing – the lockdown era
Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
Helen Pritchett
Mar 24, 20213 min read
The Merits of Multi-Touch Marketing
Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
Helen Pritchett
Feb 15, 20214 min read
Data-driven marketing – are you on board?
Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.
Helen Pritchett
Feb 8, 20214 min read
How B2B customer engagement shapes marketing campaigns
To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen Pritchett
Jan 18, 20213 min read
Account-based Marketing Fuels Growth in 2021
Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen Pritchett
Jan 11, 20214 min read
2021 – A Year of Hope
It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...
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