In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

Creating unique demand creation strategies to help customers grow their businesses

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...