multitouchmarketing | CPB UK Ltd

Helen Pritchett

Nov 14, 20225 min read

Black Friday; pros, cons, and promos

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

Helen Pritchett

Jul 19, 20223 min read

Driving Sales Conversion Through Nurturing Strategies

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

Helen Pritchett

Jan 26, 20225 min read

Goodbye 2021, What’s New in 2022?

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

Helen Pritchett

Jan 14, 20225 min read

Warm Up Your Prospects This Winter

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

Polina Cook

Jul 15, 20213 min read

TechKnow.Online - What You Should Know, and Why

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

Polina Cook

Jul 1, 20212 min read

New creative partners to drive sales success

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Helen Pritchett

Mar 24, 20213 min read

The Merits of Multi-Touch Marketing

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Helen Pritchett

Jan 18, 20213 min read

Account-based Marketing Fuels Growth in 2021

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

Helen Pritchett

Jan 11, 20214 min read

2021 – A Year of Hope

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...

IT Pipeline and Lead Generation Experts