This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.