Helen PritchettMay 19, 20214 min readSummer marketing campaigns – don't lose valuable momentumThe summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen PritchettMay 14, 20213 min readOutsource your marketing for better sales performance Outsource your marketing for better sales performance
Tracey TwynhamMay 6, 20215 min readTelemarketing – the lockdown eraTelemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
Helen PritchettMar 24, 20213 min readThe Merits of Multi-Touch Marketing Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
Helen PritchettFeb 15, 20214 min readData-driven marketing – are you on board? Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.
Helen PritchettJan 18, 20213 min readAccount-based Marketing Fuels Growth in 2021 Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen PritchettJan 11, 20214 min read2021 – A Year of HopeIt is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...