In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...

Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

This blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Creating unique demand creation strategies to help customers grow their businesses