Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Creating unique demand creation strategies to help customers grow their businesses

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.