digital marketing | CPB UK Ltd

Mastering Event Management in 2024: Best Practices for Success

Polina Cook

Mar 214 min read

Mastering Event Management in 2024: Best Practices for Success

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

Navigating the Evolution of Intent Data in Digital Marketing

Helen Pritchett

Feb 134 min read

Navigating the Evolution of Intent Data in Digital Marketing

In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...

Reflecting on a Remarkable Year in IT Marketing Services

Helen Pritchett

Dec 13, 20234 min read

Reflecting on a Remarkable Year in IT Marketing Services

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry

Helen Pritchett

Oct 19, 20232 min read

Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...

The Building Blocks of Successful Demand Creation Best Practice

Helen Pritchett

May 30, 20236 min read

The Building Blocks of Successful Demand Creation Best Practice

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Polina Cook

Jan 17, 20233 min read

Get Ahead for 2023

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

Helen Pritchett

Aug 17, 20223 min read

Fact or Fantasy? Telemarketing myths

Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...

Aligning Sales and Marketing for Better Customer Experience and Pipeline Results

Helen Pritchett

Jun 14, 20225 min read

Aligning Sales and Marketing for Better Customer Experience and Pipeline Results

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Helen Pritchett

Feb 14, 20224 min read

The New Normal; this time it’s serious

Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.

Helen Pritchett

Jan 26, 20225 min read

Goodbye 2021, What’s New in 2022?

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

Helen Pritchett

Jan 14, 20225 min read

Warm Up Your Prospects This Winter

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

TechKnow.Online - What You Should Know, and Why

Polina Cook

Jul 15, 20213 min read

TechKnow.Online - What You Should Know, and Why

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

New creative partners to drive sales success

Polina Cook

Jul 1, 20212 min read

New creative partners to drive sales success

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

No Limits Demand Creation; a beginner’s guide

Helen Pritchett

May 25, 20214 min read

No Limits Demand Creation; a beginner’s guide

Creating unique demand creation strategies to help customers grow their businesses

Data-driven marketing – are you on board?

Helen Pritchett

Feb 15, 20214 min read

Data-driven marketing – are you on board?

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

How B2B customer engagement shapes marketing campaigns

Helen Pritchett

Feb 8, 20214 min read

How B2B customer engagement shapes marketing campaigns

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

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