data matters | CPB UK Ltd

Helen Pritchett

Jun 14, 20225 min read

Aligning Sales and Marketing for Better Customer Experience and Pipeline Results

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Tracey Twynham

May 6, 20215 min read

Telemarketing – the lockdown era

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Helen Pritchett

Feb 15, 20214 min read

Data-driven marketing – are you on board?

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

IT Pipeline and Lead Generation Experts