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The Building Blocks of Successful Demand Creation Best Practice
This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen Pritchett
May 30, 20236 min read


The Rise of the Sales Development Representative
SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.
Polina Cook
Feb 8, 20235 min read

Goodbye Disjointed Customer Experiences, Hello Customer Journey Mapping
Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.
Helen Pritchett
Oct 24, 20223 min read


No Limits Demand Creation; a beginner’s guide
Creating unique demand creation strategies to help customers grow their businesses
Helen Pritchett
May 25, 20214 min read

IT pipeline and lead generation experts.
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