This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

Creating unique demand creation strategies to help customers grow their businesses

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...