Helen PritchettDec 13, 20234 min readReflecting on a Remarkable Year in IT Marketing ServicesAs we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen PritchettAug 11, 20233 min readCPB - Inspiring Young Sales and Marketing TalentCPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...
Polina CookJan 17, 20233 min readGet Ahead for 2023Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...
Helen PritchettJun 14, 20225 min readAligning Sales and Marketing for Better Customer Experience and Pipeline Results How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen PritchettMay 31, 20223 min readHow Intent Is Your Data? Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...