The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.