customer experience | CPB UK Ltd

Helen Pritchett

Jul 12, 20234 min read

Business to Human - the power of a people first approach to sales and marketing

In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...

Helen Pritchett

Oct 24, 20223 min read

Goodbye Disjointed Customer Experiences, Hello Customer Journey Mapping

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

Helen Pritchett

Jun 14, 20225 min read

Aligning Sales and Marketing for Better Customer Experience and Pipeline Results

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Helen Pritchett

May 31, 20223 min read

How Intent Is Your Data?

Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...

IT Pipeline and Lead Generation Experts