The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.