brand loyalty | CPB UK Ltd

Helen Pritchett

May 30, 20236 min read

The Building Blocks of Successful Demand Creation Best Practice

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Helen Pritchett

Nov 14, 20225 min read

Black Friday; pros, cons, and promos

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

Helen Pritchett

Jul 19, 20223 min read

Driving Sales Conversion Through Nurturing Strategies

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

Helen Pritchett

May 31, 20223 min read

How Intent Is Your Data?

Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...

Helen Pritchett

Apr 27, 20223 min read

Nurture Leads for Positive Growth

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

Helen Pritchett

Mar 24, 20213 min read

The Merits of Multi-Touch Marketing

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Helen Pritchett

Feb 15, 20214 min read

Data-driven marketing – are you on board?

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

Helen Pritchett

Feb 8, 20214 min read

How B2B customer engagement shapes marketing campaigns

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

IT Pipeline and Lead Generation Experts