b2b marketing | CPB UK Ltd

Helen Pritchett

Jul 12, 20234 min read

Business to Human - the power of a people first approach to sales and marketing

In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...

Helen Pritchett

Jul 19, 20223 min read

Driving Sales Conversion Through Nurturing Strategies

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

Helen Pritchett

Jun 14, 20225 min read

Aligning Sales and Marketing for Better Customer Experience and Pipeline Results

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Helen Pritchett

Feb 15, 20214 min read

Data-driven marketing – are you on board?

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

IT Pipeline and Lead Generation Experts