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Helen Pritchett
Oct 1, 202110 min read
Celebrating Women in IT
This autumn sees the return of the annual CRN Women in Channel Awards as well as the Women in Tech Festival. These events will celebrate...
Polina Cook
Jul 15, 20213 min read
TechKnow.Online - What You Should Know, and Why
We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...
Polina Cook
Jul 1, 20212 min read
New creative partners to drive sales success
CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
Helen Pritchett
May 25, 20214 min read
No Limits Demand Creation; a beginner’s guide
Creating unique demand creation strategies to help customers grow their businesses
Helen Pritchett
May 19, 20214 min read
Summer marketing campaigns – don't lose valuable momentum
The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen Pritchett
May 14, 20213 min read
Outsource your marketing for better sales performance
Outsource your marketing for better sales performance
Tracey Twynham
May 6, 20215 min read
Telemarketing – the lockdown era
Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
Helen Pritchett
Mar 24, 20213 min read
The Merits of Multi-Touch Marketing
Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
Helen Pritchett
Mar 17, 20214 min read
Virtual events – embrace and be empowered
Virtual events provide the solution that will bridge the gap until we can all meet face-to-face once again.
Helen Pritchett
Feb 15, 20214 min read
Data-driven marketing – are you on board?
Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.
Helen Pritchett
Feb 8, 20214 min read
How B2B customer engagement shapes marketing campaigns
To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen Pritchett
Jan 18, 20213 min read
Account-based Marketing Fuels Growth in 2021
Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen Pritchett
Jan 11, 20214 min read
2021 – A Year of Hope
It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...
Helen Pritchett
Jan 17, 20192 min read
Why Multi-touch Marketing is a No Brainer for your Next Campaign.
Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.
Helen Pritchett
Oct 3, 20185 min read
Ask The Chairman
A few words with our Chairman, Jon Pritchett, about the last 20 years and what the future holds.
IT pipeline and lead generation experts.
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