Polina Cook
The Rise of the Sales Development Representative
SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.
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Tel: 01295 263410
IT Pipeline and Lead Generation Experts
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Polina Cook
Jan 17, 20233 min read
Get Ahead for 2023
Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...
Helen Pritchett
Dec 19, 20222 min read
Season's Greetings from CPB UK Ltd
This Christmas, rather than sending cards and gifts, CPB UK Ltd is once again supporting a charity. In 2022 we have chosen Katharine...
Helen Pritchett
Nov 14, 20225 min read
Black Friday; pros, cons, and promos
To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...
Helen Pritchett
Oct 24, 20223 min read
Goodbye Disjointed Customer Experiences, Hello Customer Journey Mapping
Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.
Helen Pritchett
Sep 12, 20223 min read
The process (and pitfalls) of causing people to buy
CPB is an IT specialist marketing agency, working solely in the IT arena. Typically, we work within the channel, using the traditional...
Helen Pritchett
Aug 17, 20223 min read
Fact or Fantasy? Telemarketing myths
Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...
Helen Pritchett
Jul 19, 20223 min read
Driving Sales Conversion Through Nurturing Strategies
The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...
Helen Pritchett
Jun 20, 20224 min read
Summer marketing: don't lose momentum
The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...
Helen Pritchett
Jun 14, 20225 min read
Aligning Sales and Marketing for Better Customer Experience and Pipeline Results
How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen Pritchett
May 31, 20223 min read
How Intent Is Your Data?
Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...
Helen Pritchett
Apr 27, 20223 min read
Nurture Leads for Positive Growth
Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
Helen Pritchett
Mar 16, 20223 min read
CPB – Your Best Choice Partner for Lead Generation Success
Since 1998 CPB UK Ltd has been causing people to buy with data-driven technology marketing solutions. In so doing, we have become experts...
Helen Pritchett
Feb 14, 20224 min read
The New Normal; this time it’s serious
Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.
Helen Pritchett
Jan 26, 20225 min read
Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen Pritchett
Jan 14, 20225 min read
Warm Up Your Prospects This Winter
"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...
Helen Pritchett
Dec 7, 20215 min read
A Time for Giving
12 months ago, we wrote a Christmas blog about what a tumultuous, challenging, and difficult year 2020 had been. As we approached last...
Helen Pritchett
Nov 9, 20213 min read
Live Events: Back at the Forefront of Marketing Activity in 2022
With 2022 just around the corner, many of you will be busy finalising your marketing strategies, allocating budget, and defining planned...
Helen Pritchett
Oct 1, 202110 min read
Celebrating Women in IT
This autumn sees the return of the annual CRN Women in Channel Awards as well as the Women in Tech Festival. These events will celebrate...
Polina Cook
Jul 15, 20213 min read
TechKnow.Online - What You Should Know, and Why
We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...
IT pipeline and lead generation experts.
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