In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...

Events provide a beneficial environment for establishing business relationships and to promote new products and services. Events provide...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

This blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.

Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

This Christmas, rather than sending cards and gifts, CPB UK Ltd is once again supporting a charity. In 2022 we have chosen Katharine...

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

CPB is an IT specialist marketing agency, working solely in the IT arena. Typically, we work within the channel, using the traditional...

Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

Since 1998 CPB UK Ltd has been causing people to buy with data-driven technology marketing solutions. In so doing, we have become experts...

Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.