#leadgeneration

Helen Pritchett

Mar 24, 20213 min read

The Merits of Multi-Touch Marketing

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Helen Pritchett

Feb 15, 20214 min read

Data-driven marketing – are you on board?

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

Helen Pritchett

Jan 18, 20213 min read

Account-based Marketing Fuels Growth in 2021

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

Helen Pritchett

Jan 11, 20214 min read

2021 – A Year of Hope

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...

IT Pipeline and Lead Generation Experts