Polina Cook
Mastering Event Management in 2024: Best Practices for Success
Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.
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Helen Pritchett
Oct 19, 20232 min read
Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry
CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...
Helen Pritchett
Aug 11, 20233 min read
CPB - Inspiring Young Sales and Marketing Talent
CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...
Helen Pritchett
May 30, 20236 min read
The Building Blocks of Successful Demand Creation Best Practice
This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Polina Cook
Feb 8, 20235 min read
The Rise of the Sales Development Representative
SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.
Polina Cook
Jan 17, 20233 min read
Get Ahead for 2023
Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...
Helen Pritchett
Jun 20, 20224 min read
Summer marketing: don't lose momentum
The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...
Helen Pritchett
Jun 14, 20225 min read
Aligning Sales and Marketing for Better Customer Experience and Pipeline Results
How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen Pritchett
Jan 26, 20225 min read
Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Polina Cook
Jul 1, 20212 min read
New creative partners to drive sales success
CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
Helen Pritchett
May 25, 20214 min read
No Limits Demand Creation; a beginner’s guide
Creating unique demand creation strategies to help customers grow their businesses
Tracey Twynham
May 6, 20215 min read
Telemarketing – the lockdown era
Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
Helen Pritchett
Feb 8, 20214 min read
How B2B customer engagement shapes marketing campaigns
To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen Pritchett
Jan 17, 20192 min read
Why Multi-touch Marketing is a No Brainer for your Next Campaign.
Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.
Helen Pritchett
Oct 3, 20185 min read
Ask The Chairman
A few words with our Chairman, Jon Pritchett, about the last 20 years and what the future holds.
IT pipeline and lead generation experts.
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