telemarketing

Mastering Event Management in 2024: Best Practices for Success

Polina Cook

Mar 21, 20244 min read

Mastering Event Management in 2024: Best Practices for Success

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry

Helen Pritchett

Oct 19, 20232 min read

Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...

CPB - Inspiring Young Sales and Marketing Talent

Helen Pritchett

Aug 11, 20233 min read

CPB - Inspiring Young Sales and Marketing Talent

CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...

The Building Blocks of Successful Demand Creation Best Practice

Helen Pritchett

May 30, 20236 min read

The Building Blocks of Successful Demand Creation Best Practice

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

The Rise of the Sales Development Representative

Polina Cook

Feb 8, 20235 min read

The Rise of the Sales Development Representative

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Polina Cook

Jan 17, 20233 min read

Get Ahead for 2023

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

Helen Pritchett

Jun 20, 20224 min read

Summer marketing: don't lose momentum

The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...

Aligning Sales and Marketing for Better Customer Experience and Pipeline Results

Helen Pritchett

Jun 14, 20225 min read

Aligning Sales and Marketing for Better Customer Experience and Pipeline Results

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Helen Pritchett

Jan 26, 20225 min read

Goodbye 2021, What’s New in 2022?

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

New creative partners to drive sales success

Polina Cook

Jul 1, 20212 min read

New creative partners to drive sales success

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

No Limits Demand Creation; a beginner’s guide

Helen Pritchett

May 25, 20214 min read

No Limits Demand Creation; a beginner’s guide

Creating unique demand creation strategies to help customers grow their businesses

Tracey Twynham

May 6, 20215 min read

Telemarketing – the lockdown era

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

How B2B customer engagement shapes marketing campaigns

Helen Pritchett

Feb 8, 20214 min read

How B2B customer engagement shapes marketing campaigns

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

Why Multi-touch Marketing is a No Brainer for your Next Campaign.

Helen Pritchett

Jan 17, 20192 min read

Why Multi-touch Marketing is a No Brainer for your Next Campaign.

Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.

Helen Pritchett

Oct 3, 20185 min read

Ask The Chairman

A few words with our Chairman, Jon Pritchett, about the last 20 years and what the future holds.

Tel: 01295 263410

IT Pipeline and Lead Generation Experts

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