Helen PritchettAug 11, 20233 min readCPB - Inspiring Young Sales and Marketing TalentCPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...
Helen PritchettJul 12, 20234 min readBusiness to Human - the power of a people first approach to sales and marketingIn today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...
Helen PritchettJun 14, 20225 min readAligning Sales and Marketing for Better Customer Experience and Pipeline Results How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen PritchettJan 26, 20225 min readGoodbye 2021, What’s New in 2022?2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Polina CookJul 15, 20213 min readTechKnow.Online - What You Should Know, and Why We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...
Helen PritchettMar 17, 20214 min readVirtual events – embrace and be empowered Virtual events provide the solution that will bridge the gap until we can all meet face-to-face once again.
Helen PritchettFeb 15, 20214 min readData-driven marketing – are you on board? Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.