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Sales Success: ROI Takes Patience, Persistence and Proper Follow-Up
Lead Generation Is an Investment, Not an Invoice. When businesses invest in lead generation, they’re not buying a purchase order, they’re buying a service. Every penny spent is going towards critical components like accurate data, brand awareness, opportunity qualification, and appointment setting. None of these services offer an immediate, tangible ROI in the form of a signed deal, but what they do offer is just as valuable: valid, warm prospect opportunities.
Helen Pritchett
Apr 172 min read


Aligning Sales and Marketing for Better Customer Experience and Pipeline Results
How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...
Helen Pritchett
Jun 14, 20225 min read

IT pipeline and lead generation experts.
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