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Polina Cook
Apr 94 min read
Maximising Sales Potential: Harnessing the Power of the Nurture Funnel
The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.
Helen Pritchett
Dec 13, 20234 min read
Reflecting on a Remarkable Year in IT Marketing Services
As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen Pritchett
Nov 14, 20225 min read
Black Friday; pros, cons, and promos
To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...
Helen Pritchett
May 14, 20213 min read
Outsource your marketing for better sales performance
Outsource your marketing for better sales performance
Tracey Twynham
May 6, 20215 min read
Telemarketing – the lockdown era
Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
Helen Pritchett
Feb 8, 20214 min read
How B2B customer engagement shapes marketing campaigns
To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen Pritchett
Jan 18, 20213 min read
Account-based Marketing Fuels Growth in 2021
Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen Pritchett
Jan 11, 20214 min read
2021 – A Year of Hope
It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...
Helen Pritchett
Jan 17, 20192 min read
Why Multi-touch Marketing is a No Brainer for your Next Campaign.
Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.
IT pipeline and lead generation experts.
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