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Helen Pritchett
Feb 223 min read
Navigating Success: How IT Companies Can Thrive in 2024
To thrive in 2024, organisations must adopt a strategic, adaptive approach that prioritises innovation, agility, and customer-centricity.
Helen Pritchett
Feb 134 min read
Navigating the Evolution of Intent Data in Digital Marketing
In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...
Helen Pritchett
Dec 13, 20234 min read
Reflecting on a Remarkable Year in IT Marketing Services
As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen Pritchett
Oct 19, 20232 min read
Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry
CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...
Helen Pritchett
May 30, 20236 min read
The Building Blocks of Successful Demand Creation Best Practice
This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen Pritchett
Jul 19, 20223 min read
Driving Sales Conversion Through Nurturing Strategies
The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...
Helen Pritchett
May 31, 20223 min read
How Intent Is Your Data?
Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...
Helen Pritchett
Feb 14, 20224 min read
The New Normal; this time it’s serious
Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.
Helen Pritchett
Jan 14, 20225 min read
Warm Up Your Prospects This Winter
"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...
Helen Pritchett
May 19, 20214 min read
Summer marketing campaigns – don't lose valuable momentum
The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen Pritchett
May 14, 20213 min read
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Outsource your marketing for better sales performance
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