lead generation

Online Data Platforms: A Gift Or A Curse?

Polina Cook

Aug 144 min read

Online Data Platforms: A Gift Or A Curse?

In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Optimising The Power of Rejection in Sales

Polina Cook

Jul 83 min read

Optimising The Power of Rejection in Sales

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment

Helen Pritchett

Jun 183 min read

Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.

Mastering Event Management in 2024: Best Practices for Success

Polina Cook

Mar 214 min read

Mastering Event Management in 2024: Best Practices for Success

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

Causing People to Buy: The Power of Precision: Why Choosing a Specialist Demand Generation Agency is Crucial in 2024

Helen Pritchett

Jan 114 min read

Causing People to Buy: The Power of Precision: Why Choosing a Specialist Demand Generation Agency is Crucial in 2024

In 2024, the demand for specialised lead gen expertise is increasingly apparent, making the choice of a specialist agency vital for success.

Helen Pritchett

Nov 14, 20233 min read

Causing People to Buy

Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...

CPB - Inspiring Young Sales and Marketing Talent

Helen Pritchett

Aug 11, 20233 min read

CPB - Inspiring Young Sales and Marketing Talent

CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...

Helen Pritchett

Apr 19, 20235 min read

The Show Must Go On

This blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.

Helen Pritchett

Mar 17, 20235 min read

Events? It's all about bums on seats.

Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...

The Rise of the Sales Development Representative

Polina Cook

Feb 8, 20235 min read

The Rise of the Sales Development Representative

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Polina Cook

Jan 17, 20233 min read

Get Ahead for 2023

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

Helen Pritchett

Jun 20, 20224 min read

Summer marketing: don't lose momentum

The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...

Helen Pritchett

Apr 27, 20223 min read

Nurture Leads for Positive Growth

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

Helen Pritchett

Jan 26, 20225 min read

Goodbye 2021, What’s New in 2022?

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

TechKnow.Online - What You Should Know, and Why

Polina Cook

Jul 15, 20213 min read

TechKnow.Online - What You Should Know, and Why

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

New creative partners to drive sales success

Polina Cook

Jul 1, 20212 min read

New creative partners to drive sales success

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

No Limits Demand Creation; a beginner’s guide

Helen Pritchett

May 25, 20214 min read

No Limits Demand Creation; a beginner’s guide

Creating unique demand creation strategies to help customers grow their businesses

Summer marketing campaigns – don't lose valuable momentum

Helen Pritchett

May 19, 20214 min read

Summer marketing campaigns – don't lose valuable momentum

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Helen Pritchett

Mar 24, 20213 min read

The Merits of Multi-Touch Marketing

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Data-driven marketing – are you on board?

Helen Pritchett

Feb 15, 20214 min read

Data-driven marketing – are you on board?

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

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IT Pipeline and Lead Generation Experts

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