In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...

CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Outsource your marketing for better sales performance

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.