IT marketing

Online Data Platforms: A Gift Or A Curse?

Polina Cook

Aug 144 min read

Online Data Platforms: A Gift Or A Curse?

In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Optimising The Power of Rejection in Sales

Polina Cook

Jul 83 min read

Optimising The Power of Rejection in Sales

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment

Helen Pritchett

Jun 183 min read

Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.

Reflecting on a Remarkable Year in IT Marketing Services

Helen Pritchett

Dec 13, 20234 min read

Reflecting on a Remarkable Year in IT Marketing Services

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

Helen Pritchett

Nov 14, 20233 min read

Causing People to Buy

Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...

Helen Pritchett

Oct 19, 20232 min read

Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...

CPB - Inspiring Young Sales and Marketing Talent

Helen Pritchett

Aug 11, 20233 min read

CPB - Inspiring Young Sales and Marketing Talent

CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...

The Building Blocks of Successful Demand Creation Best Practice

Helen Pritchett

May 30, 20236 min read

The Building Blocks of Successful Demand Creation Best Practice

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

Helen Pritchett

Mar 17, 20235 min read

Events? It's all about bums on seats.

Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...

The Rise of the Sales Development Representative

Polina Cook

Feb 8, 20235 min read

The Rise of the Sales Development Representative

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Polina Cook

Jan 17, 20233 min read

Get Ahead for 2023

Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...

Helen Pritchett

Apr 27, 20223 min read

Nurture Leads for Positive Growth

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

Helen Pritchett

Jan 26, 20225 min read

Goodbye 2021, What’s New in 2022?

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

Helen Pritchett

Jan 14, 20225 min read

Warm Up Your Prospects This Winter

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

TechKnow.Online - What You Should Know, and Why

Polina Cook

Jul 15, 20213 min read

TechKnow.Online - What You Should Know, and Why

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

New creative partners to drive sales success

Polina Cook

Jul 1, 20212 min read

New creative partners to drive sales success

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Summer marketing campaigns – don't lose valuable momentum

Helen Pritchett

May 19, 20214 min read

Summer marketing campaigns – don't lose valuable momentum

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Outsource your marketing for better sales performance

Helen Pritchett

May 14, 20213 min read

Outsource your marketing for better sales performance

Tracey Twynham

May 6, 20215 min read

Telemarketing – the lockdown era

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Helen Pritchett

Mar 24, 20213 min read

The Merits of Multi-Touch Marketing

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

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IT Pipeline and Lead Generation Experts

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