Polina Cook
Online Data Platforms: A Gift Or A Curse?
In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.
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Polina Cook
Jul 83 min read
Optimising The Power of Rejection in Sales
Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.
Helen Pritchett
Jun 183 min read
Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment
Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.
Helen Pritchett
Dec 13, 20234 min read
Reflecting on a Remarkable Year in IT Marketing Services
As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen Pritchett
Nov 14, 20233 min read
Causing People to Buy
Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...
Helen Pritchett
Oct 19, 20232 min read
Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry
CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...
Helen Pritchett
Aug 11, 20233 min read
CPB - Inspiring Young Sales and Marketing Talent
CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...
Helen Pritchett
May 30, 20236 min read
The Building Blocks of Successful Demand Creation Best Practice
This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen Pritchett
Mar 17, 20235 min read
Events? It's all about bums on seats.
Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...
Polina Cook
Feb 8, 20235 min read
The Rise of the Sales Development Representative
SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.
Polina Cook
Jan 17, 20233 min read
Get Ahead for 2023
Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...
Helen Pritchett
Apr 27, 20223 min read
Nurture Leads for Positive Growth
Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
Helen Pritchett
Jan 26, 20225 min read
Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen Pritchett
Jan 14, 20225 min read
Warm Up Your Prospects This Winter
"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...
Polina Cook
Jul 15, 20213 min read
TechKnow.Online - What You Should Know, and Why
We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...
Polina Cook
Jul 1, 20212 min read
New creative partners to drive sales success
CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
Helen Pritchett
May 19, 20214 min read
Summer marketing campaigns – don't lose valuable momentum
The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen Pritchett
May 14, 20213 min read
Outsource your marketing for better sales performance
Outsource your marketing for better sales performance
Tracey Twynham
May 6, 20215 min read
Telemarketing – the lockdown era
Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.
Helen Pritchett
Mar 24, 20213 min read
The Merits of Multi-Touch Marketing
Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
IT pipeline and lead generation experts.
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