engage and nurture

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Optimising The Power of Rejection in Sales

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

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Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.

Polina Cook

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Maximising Sales Potential: Harnessing the Power of the Nurture Funnel

The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

Polina Cook

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Mastering Event Management in 2024: Best Practices for Success

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

Helen Pritchett

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Goodbye Disjointed Customer Experiences, Hello Customer Journey Mapping

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

Helen Pritchett

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Driving Sales Conversion Through Nurturing Strategies

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

Helen Pritchett

Jun 20, 20224 min read

Summer marketing: don't lose momentum

The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...

Helen Pritchett

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Nurture Leads for Positive Growth

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

Helen Pritchett

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Warm Up Your Prospects This Winter

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

Helen Pritchett

May 19, 20214 min read

Summer marketing campaigns – don't lose valuable momentum

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Helen Pritchett

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The Merits of Multi-Touch Marketing

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

IT Pipeline and Lead Generation Experts