engage and nurture

Polina Cook

Jul 8, 20243 min read

Optimising The Power of Rejection in Sales

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Helen Pritchett

Jun 18, 20243 min read

Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.

Polina Cook

Apr 9, 20244 min read

Maximising Sales Potential: Harnessing the Power of the Nurture Funnel

The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

Polina Cook

Mar 21, 20244 min read

Mastering Event Management in 2024: Best Practices for Success

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

Helen Pritchett

Oct 24, 20223 min read

Goodbye Disjointed Customer Experiences, Hello Customer Journey Mapping

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

Helen Pritchett

Jul 19, 20223 min read

Driving Sales Conversion Through Nurturing Strategies

The average B2B buyer consumes at least five pieces of content before talking to a salesperson and generally engages with marketing...

Helen Pritchett

Jun 20, 20224 min read

Summer marketing: don't lose momentum

The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...

Helen Pritchett

Apr 27, 20223 min read

Nurture Leads for Positive Growth

Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.

Helen Pritchett

Jan 14, 20225 min read

Warm Up Your Prospects This Winter

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

Helen Pritchett

May 19, 20214 min read

Summer marketing campaigns – don't lose valuable momentum

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Helen Pritchett

Mar 24, 20213 min read

The Merits of Multi-Touch Marketing

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

IT Pipeline and Lead Generation Experts