Helen PritchettAug 11, 20233 min readCPB - Inspiring Young Sales and Marketing TalentCPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...
Helen PritchettMay 30, 20236 min readThe Building Blocks of Successful Demand Creation Best PracticeThis year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Polina CookJan 17, 20233 min readGet Ahead for 2023Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...
Helen PritchettNov 14, 20225 min readBlack Friday; pros, cons, and promos To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...
Polina CookJul 15, 20213 min readTechKnow.Online - What You Should Know, and Why We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...
Helen PritchettFeb 8, 20214 min readHow B2B customer engagement shapes marketing campaigns To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.