digital marketing

Navigating Success: How IT Companies Can Thrive in 2024

Helen Pritchett

Feb 223 min read

Navigating Success: How IT Companies Can Thrive in 2024

To thrive in 2024, organisations must adopt a strategic, adaptive approach that prioritises innovation, agility, and customer-centricity.

Navigating the Evolution of Intent Data in Digital Marketing

Helen Pritchett

Feb 134 min read

Navigating the Evolution of Intent Data in Digital Marketing

In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...

Helen Pritchett

Aug 17, 20223 min read

Fact or Fantasy? Telemarketing myths

Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...

Helen Pritchett

Jun 20, 20224 min read

Summer marketing: don't lose momentum

The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...

Aligning Sales and Marketing for Better Customer Experience and Pipeline Results

Helen Pritchett

Jun 14, 20225 min read

Aligning Sales and Marketing for Better Customer Experience and Pipeline Results

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Helen Pritchett

Feb 14, 20224 min read

The New Normal; this time it’s serious

Now is no time to hold back, it is time to look to the future, plan campaigns, devise new products and embrace what is to come.

Helen Pritchett

Jan 26, 20225 min read

Goodbye 2021, What’s New in 2022?

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

Helen Pritchett

Jan 14, 20225 min read

Warm Up Your Prospects This Winter

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

TechKnow.Online - What You Should Know, and Why

Polina Cook

Jul 15, 20213 min read

TechKnow.Online - What You Should Know, and Why

We make no bones about the fact this is going to be a self-promoting blog. Why? Because a) we wholeheartedly believe that this service...

New creative partners to drive sales success

Polina Cook

Jul 1, 20212 min read

New creative partners to drive sales success

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

No Limits Demand Creation; a beginner’s guide

Helen Pritchett

May 25, 20214 min read

No Limits Demand Creation; a beginner’s guide

Creating unique demand creation strategies to help customers grow their businesses

Virtual events – embrace and be empowered

Helen Pritchett

Mar 17, 20214 min read

Virtual events – embrace and be empowered

Virtual events provide the solution that will bridge the gap until we can all meet face-to-face once again.

Data-driven marketing – are you on board?

Helen Pritchett

Feb 15, 20214 min read

Data-driven marketing – are you on board?

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

How B2B customer engagement shapes marketing campaigns

Helen Pritchett

Feb 8, 20214 min read

How B2B customer engagement shapes marketing campaigns

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

Account-based Marketing Fuels Growth in 2021

Helen Pritchett

Jan 18, 20213 min read

Account-based Marketing Fuels Growth in 2021

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

Helen Pritchett

Jan 11, 20214 min read

2021 – A Year of Hope

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...

Why Multi-touch Marketing is a No Brainer for your Next Campaign.

Helen Pritchett

Jan 17, 20192 min read

Why Multi-touch Marketing is a No Brainer for your Next Campaign.

Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.

Tel: 01295 263410

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