Polina Cook
Optimising The Power of Rejection in Sales
Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.
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IT Pipeline and Lead Generation Experts
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Helen Pritchett
Jun 183 min read
Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment
Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.
Helen Pritchett
Jan 114 min read
Causing People to Buy: The Power of Precision: Why Choosing a Specialist Demand Generation Agency is Crucial in 2024
In 2024, the demand for specialised lead gen expertise is increasingly apparent, making the choice of a specialist agency vital for success.
Helen Pritchett
Dec 13, 20234 min read
Reflecting on a Remarkable Year in IT Marketing Services
As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen Pritchett
Nov 14, 20233 min read
Causing People to Buy
Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...
Helen Pritchett
Apr 19, 20235 min read
The Show Must Go On
This blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.
Polina Cook
Jan 17, 20233 min read
Get Ahead for 2023
Let us start by wishing you all a very Happy New Year. We look forward to 2023 being a year of innovation, aspiration, and development,...
Helen Pritchett
Jun 20, 20224 min read
Summer marketing: don't lose momentum
The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...
Helen Pritchett
Jan 26, 20225 min read
Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Helen Pritchett
May 25, 20214 min read
No Limits Demand Creation; a beginner’s guide
Creating unique demand creation strategies to help customers grow their businesses
Helen Pritchett
May 19, 20214 min read
Summer marketing campaigns – don't lose valuable momentum
The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen Pritchett
Mar 24, 20213 min read
The Merits of Multi-Touch Marketing
Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.
Helen Pritchett
Jan 18, 20213 min read
Account-based Marketing Fuels Growth in 2021
Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen Pritchett
Jan 17, 20192 min read
Why Multi-touch Marketing is a No Brainer for your Next Campaign.
Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.
IT pipeline and lead generation experts.
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