data intelligence

Polina Cook

Feb 8, 20235 min read

The Rise of the Sales Development Representative

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Helen Pritchett

May 31, 20223 min read

How Intent Is Your Data?

Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...

Polina Cook

Jul 1, 20212 min read

New creative partners to drive sales success

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Helen Pritchett

May 25, 20214 min read

No Limits Demand Creation; a beginner’s guide

Creating unique demand creation strategies to help customers grow their businesses

Helen Pritchett

Mar 24, 20213 min read

The Merits of Multi-Touch Marketing

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Helen Pritchett

Feb 15, 20214 min read

Data-driven marketing – are you on board?

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.

IT Pipeline and Lead Generation Experts