SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...

CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...

Creating unique demand creation strategies to help customers grow their businesses

Multi-touch marketing is a content-driven, intelligent, marketing automation approach for highly successful lead generation.

Data-driven marketing is the strategy of using detailed customer information and business intelligence for optimised, targeted marketing.