customer experience

Polina Cook

Jul 83 min read

Optimising The Power of Rejection in Sales

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Helen Pritchett

Feb 223 min read

Navigating Success: How IT Companies Can Thrive in 2024

To thrive in 2024, organisations must adopt a strategic, adaptive approach that prioritises innovation, agility, and customer-centricity.

Helen Pritchett

Dec 13, 20234 min read

Reflecting on a Remarkable Year in IT Marketing Services

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

Helen Pritchett

Oct 24, 20223 min read

Goodbye Disjointed Customer Experiences, Hello Customer Journey Mapping

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

Helen Pritchett

Jun 14, 20225 min read

Aligning Sales and Marketing for Better Customer Experience and Pipeline Results

How well aligned are your sales and marketing departments? Do you need to drive better alignment for more successful prospecting? The...

Helen Pritchett

Jan 14, 20225 min read

Warm Up Your Prospects This Winter

"Baby it’s cold outside" In the inimitable words of Dean Martin, selling can be a cold, lonely game and you can often feel ‘on the...

Helen Pritchett

Feb 8, 20214 min read

How B2B customer engagement shapes marketing campaigns

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

IT Pipeline and Lead Generation Experts