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Optimising The Power of Rejection in Sales
Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.
Polina Cook
Jul 8, 20243 min read

Mastering Event Management in 2024: Best Practices for Success
Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.
Polina Cook
Mar 21, 20244 min read


Reflecting on a Remarkable Year in IT Marketing Services
As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen Pritchett
Dec 13, 20234 min read


The Rise of the Sales Development Representative
SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.
Polina Cook
Feb 8, 20235 min read


Black Friday; pros, cons, and promos
To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...
Helen Pritchett
Nov 14, 20225 min read

Goodbye Disjointed Customer Experiences, Hello Customer Journey Mapping
Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.
Helen Pritchett
Oct 24, 20223 min read

Fact or Fantasy? Telemarketing myths
Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...
Helen Pritchett
Aug 17, 20223 min read


Summer marketing: don't lose momentum
The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...
Helen Pritchett
Jun 20, 20224 min read


How B2B customer engagement shapes marketing campaigns
To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen Pritchett
Feb 8, 20214 min read

IT pipeline and lead generation experts.
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