Customer engagement

Polina Cook

Jul 83 min read

Optimising The Power of Rejection in Sales

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Polina Cook

Mar 214 min read

Mastering Event Management in 2024: Best Practices for Success

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

Helen Pritchett

Dec 13, 20234 min read

Reflecting on a Remarkable Year in IT Marketing Services

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

Polina Cook

Feb 8, 20235 min read

The Rise of the Sales Development Representative

SDRs deliver quality leads for sales to close; working with external agencies supports SDRs with data & warm contacts aiding qualification.

Helen Pritchett

Nov 14, 20225 min read

Black Friday; pros, cons, and promos

To have an insight into what Black Friday means to the retailer and consumer today, it is important to understand its origins. According...

Helen Pritchett

Oct 24, 20223 min read

Goodbye Disjointed Customer Experiences, Hello Customer Journey Mapping

Customer journey mapping allows you to step into your customer's shoes and see your business from their perspective.

Helen Pritchett

Aug 17, 20223 min read

Fact or Fantasy? Telemarketing myths

Telemarketing has a somewhat tarnished reputation, very often (but not always), this is unfairly apportioned and so we would like to...

Helen Pritchett

Jun 20, 20224 min read

Summer marketing: don't lose momentum

The summer months are associated with fewer enquiries, reduced lead volume, a drop in opportunities and scarce sales. Traditional...

Helen Pritchett

Feb 8, 20214 min read

How B2B customer engagement shapes marketing campaigns

To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.

IT Pipeline and Lead Generation Experts