Polina Cook
Maximising Sales Potential: Harnessing the Power of the Nurture Funnel
The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.
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IT Pipeline and Lead Generation Experts
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Helen Pritchett
May 31, 20223 min read
How Intent Is Your Data?
Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...
Helen Pritchett
Apr 27, 20223 min read
Nurture Leads for Positive Growth
Lead nurturing allows trust, loyalty, and brand confidence to be established in an approach where the customer is treated with respect.
Helen Pritchett
Jan 26, 20225 min read
Goodbye 2021, What’s New in 2022?
2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.
Polina Cook
Jul 1, 20212 min read
New creative partners to drive sales success
CPB UK Ltd is delighted to announce a new, game-changing collaboration with channel creative agency Purechannels, adding a crucial string...
Helen Pritchett
May 19, 20214 min read
Summer marketing campaigns – don't lose valuable momentum
The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....
Helen Pritchett
May 14, 20213 min read
Outsource your marketing for better sales performance
Outsource your marketing for better sales performance
Helen Pritchett
Feb 8, 20214 min read
How B2B customer engagement shapes marketing campaigns
To develop a marketing strategy that truly engages, it’s essential to understand your buyer generations & the differences between them.
Helen Pritchett
Jan 18, 20213 min read
Account-based Marketing Fuels Growth in 2021
Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...
Helen Pritchett
Jan 11, 20214 min read
2021 – A Year of Hope
It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...
Helen Pritchett
Jan 17, 20192 min read
Why Multi-touch Marketing is a No Brainer for your Next Campaign.
Targeting your audience with consistent brand messaging across a range of platforms using an MTM approach results in successful lead gen.
Helen Pritchett
Oct 3, 20185 min read
Ask The Chairman
A few words with our Chairman, Jon Pritchett, about the last 20 years and what the future holds.
IT pipeline and lead generation experts.
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