Account-based marketing

Helen Pritchett

May 31, 20223 min read

How Intent Is Your Data?

Intent data isn't new, but is it the next big leap forwards in the world of data-driven marketing and sales? Marketers are increasingly...

Helen Pritchett

Jan 26, 20225 min read

Goodbye 2021, What’s New in 2022?

2022; a year of innovation, embracing operational growth and strengthening all aspects of the B2B demand creation ecosystem.

Helen Pritchett

May 25, 20214 min read

No Limits Demand Creation; a beginner’s guide

Creating unique demand creation strategies to help customers grow their businesses

Helen Pritchett

May 19, 20214 min read

Summer marketing campaigns – don't lose valuable momentum

The summer months are typically associated with scarcer enquiries, reduced lead volume, a drop in opportunities and fewer sales....

Tracey Twynham

May 6, 20215 min read

Telemarketing – the lockdown era

Telemarketing proved its worth during the Covid-19 pandemic, bringing results via data intelligence.

Helen Pritchett

Jan 18, 20213 min read

Account-based Marketing Fuels Growth in 2021

Marketing in 2021 will be fuelled by account-based marketing (ABM). ABM is a marketing approach that focuses on a specific set of...

Helen Pritchett

Jan 11, 20214 min read

2021 – A Year of Hope

It is with great excitement and anticipation that we enter 2021. After the challenges and struggles so many faced (and continue to face)...

IT Pipeline and Lead Generation Experts