Blog | CPB UK Ltd

The Importance of Collaboration & Clarity When Choosing an Agency

Helen Pritchett

Dec 115 min read

The Importance of Collaboration & Clarity When Choosing an Agency

In this blog we investigate why clarity, collaboration and clear expectations are vital when partnering with an agency.

CPB UK’s Christmas Charity Message: Supporting Katharine House Hospice with The Big Give

Helen Pritchett

Dec 33 min read

CPB UK’s Christmas Charity Message: Supporting Katharine House Hospice with The Big Give

At CPB UK, we are thrilled to announce that, once again, we are supporting the incredible work of Katharine House Hospice this Christmas!

The Spooky Facts of Prospecting in the Current Era & Beyond

Helen Pritchett

Oct 76 min read

The Spooky Facts of Prospecting in the Current Era & Beyond

In the world of sales, prospecting has always been the lifeblood of success – a critical process that connects businesses to potential...

Online Data Platforms: A Gift Or A Curse?

Polina Cook

Aug 144 min read

Online Data Platforms: A Gift Or A Curse?

In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.

Optimising The Power of Rejection in Sales

Polina Cook

Jul 83 min read

Optimising The Power of Rejection in Sales

Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.

Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment

Helen Pritchett

Jun 183 min read

Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment

Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.

Cultivating a Vibrant Workplace: The Power of Collaboration, Cooperation, and Incentives

Helen Pritchett

May 32 min read

Cultivating a Vibrant Workplace: The Power of Collaboration, Cooperation, and Incentives

You may have seen our social posts in March, which were on the theme of ‘A Day in the Life of CPB UK.’ We happened upon the theme when...

Maximising Sales Potential: Harnessing the Power of the Nurture Funnel

Polina Cook

Apr 94 min read

Maximising Sales Potential: Harnessing the Power of the Nurture Funnel

The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.

Mastering Event Management in 2024: Best Practices for Success

Polina Cook

Mar 214 min read

Mastering Event Management in 2024: Best Practices for Success

Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.

Navigating Success: How IT Companies Can Thrive in 2024

Helen Pritchett

Feb 223 min read

Navigating Success: How IT Companies Can Thrive in 2024

To thrive in 2024, organisations must adopt a strategic, adaptive approach that prioritises innovation, agility, and customer-centricity.

Navigating the Evolution of Intent Data in Digital Marketing

Helen Pritchett

Feb 134 min read

Navigating the Evolution of Intent Data in Digital Marketing

In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...

Causing People to Buy: The Power of Precision: Why Choosing a Specialist Demand Generation Agency is Crucial in 2024

Helen Pritchett

Jan 114 min read

Causing People to Buy: The Power of Precision: Why Choosing a Specialist Demand Generation Agency is Crucial in 2024

In 2024, the demand for specialised lead gen expertise is increasingly apparent, making the choice of a specialist agency vital for success.

Reflecting on a Remarkable Year in IT Marketing Services

Helen Pritchett

Dec 13, 20234 min read

Reflecting on a Remarkable Year in IT Marketing Services

As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...

Helen Pritchett

Nov 14, 20233 min read

Causing People to Buy

Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...

Helen Pritchett

Oct 19, 20232 min read

Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry

CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...

Summer marketing delivers pipeline growth

Helen Pritchett

Sep 27, 20233 min read

Summer marketing delivers pipeline growth

Summer marketing delivers pipeline growthproof that ramping up marketing during the summer months builds pipeline and pays dividends in ROI.

CPB - Inspiring Young Sales and Marketing Talent

Helen Pritchett

Aug 11, 20233 min read

CPB - Inspiring Young Sales and Marketing Talent

CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...

Business to Human - the power of a people first approach to sales and marketing

Helen Pritchett

Jul 12, 20234 min read

Business to Human - the power of a people first approach to sales and marketing

In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...

Unleashing the Power of Data: Transforming Event Planning and Budgeting

Helen Pritchett

Jun 16, 20234 min read

Unleashing the Power of Data: Transforming Event Planning and Budgeting

Events provide a beneficial environment for establishing business relationships and to promote new products and services. Events provide...

The Building Blocks of Successful Demand Creation Best Practice

Helen Pritchett

May 30, 20236 min read

The Building Blocks of Successful Demand Creation Best Practice

This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...

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