The Spooky Facts of Prospecting in the Current Era & Beyond
In the world of sales, prospecting has always been the lifeblood of success – a critical process that connects businesses to potential...
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Polina Cook
Aug 144 min read
Online Data Platforms: A Gift Or A Curse?
In this blog, we will explore the pros and cons of accessing data via online platforms versus traditional spreadsheets.
Polina Cook
Jul 83 min read
Optimising The Power of Rejection in Sales
Embrace the power of rejection, and you’ll find that each rejection brings you closer to your next success.
Helen Pritchett
Jun 183 min read
Don’t Disregard the Budget ‘Influencer’: A Strategic Approach to IT Investment
Learn why you shouldn't disregard the budget 'influencer' and how engaging with them can lead to more informed and effective IT decisions.
Helen Pritchett
May 32 min read
Cultivating a Vibrant Workplace: The Power of Collaboration, Cooperation, and Incentives
You may have seen our social posts in March, which were on the theme of ‘A Day in the Life of CPB UK.’ We happened upon the theme when...
Polina Cook
Apr 94 min read
Maximising Sales Potential: Harnessing the Power of the Nurture Funnel
The key to maximising sales potential lies in cultivating relationships with customers and nurturing them over time via a nurture funnel.
Polina Cook
Mar 214 min read
Mastering Event Management in 2024: Best Practices for Success
Face-to-face events offer a unique opportunity for attendees to network, exchange ideas, and forge meaningful relationships.
Helen Pritchett
Feb 223 min read
Navigating Success: How IT Companies Can Thrive in 2024
To thrive in 2024, organisations must adopt a strategic, adaptive approach that prioritises innovation, agility, and customer-centricity.
Helen Pritchett
Feb 134 min read
Navigating the Evolution of Intent Data in Digital Marketing
In the complex landscape of digital marketing, staying ahead of the curve is essential. Among the myriad of tools and techniques...
Helen Pritchett
Jan 114 min read
Causing People to Buy: The Power of Precision: Why Choosing a Specialist Demand Generation Agency is Crucial in 2024
In 2024, the demand for specialised lead gen expertise is increasingly apparent, making the choice of a specialist agency vital for success.
Helen Pritchett
Dec 13, 20234 min read
Reflecting on a Remarkable Year in IT Marketing Services
As we bid farewell to 2023, it's the perfect time to reflect on the remarkable journey the IT marketing services industry has undertaken...
Helen Pritchett
Nov 14, 20233 min read
Causing People to Buy
Nurturing Success: The Crucial Role of a Trusted IT Demand Creation Partner in Fuelling Pipeline Growth and Lead Generation In the...
Helen Pritchett
Oct 19, 20232 min read
Causing People to Buy; Celebrating CPB UK's Remarkable Journey in the IT Industry
CPB UK is celebrating 25 Years of IT marketing excellence and causing people to buy. As we raise our glasses and celebrate a remarkable...
Helen Pritchett
Sep 27, 20233 min read
Summer marketing delivers pipeline growth
Summer marketing delivers pipeline growthproof that ramping up marketing during the summer months builds pipeline and pays dividends in ROI.
Helen Pritchett
Aug 11, 20233 min read
CPB - Inspiring Young Sales and Marketing Talent
CPB UK is keen to inspire young people and each summer we take on work experience students. We aim to provide them with insight into IT...
Helen Pritchett
Jul 12, 20234 min read
Business to Human - the power of a people first approach to sales and marketing
In today’s world where digital marketing is ubiquitous and where marketers rely heavily on technology to communicate with customers,...
Helen Pritchett
Jun 16, 20234 min read
Unleashing the Power of Data: Transforming Event Planning and Budgeting
Events provide a beneficial environment for establishing business relationships and to promote new products and services. Events provide...
Helen Pritchett
May 30, 20236 min read
The Building Blocks of Successful Demand Creation Best Practice
This year CPB is celebrating 25 years as experts in IT industry sales and marketing activity, and we would like to share some of the...
Helen Pritchett
Apr 19, 20235 min read
The Show Must Go On
This blog explores why it's valuable to continue sales activity and opportunity generation through the summer months.
Helen Pritchett
Mar 17, 20235 min read
Events? It's all about bums on seats.
Events, webinars, and virtual events provide a beneficial environment for establishing business relationships and to promote new products...
IT pipeline and lead generation experts.
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